In this episode, I’m sitting down with Kelly Roach to talk about something we both care deeply about: building a business that scales but doesn’t feel like it’s steamrolling your soul in the process.

We’re talking about conviction marketing, human-first funnels, and how to grow without relying on tired tactics or chasing trends.

📌 Why conviction marketing hits different. Kelly breaks down the 3 types of content you need (and which one most people completely miss).
📌 How to create trust at scale. From segmentation to personal touches, this is about more than open rates.
📌 The Live Launch method. Forget cold slides and “here’s the replay” emails and learn from a strategy feels alive and aligned.

Connect with Kelly at kellyroachcoaching.com
📲 DM me and tell me your favorite takeaway! @brandmagnetic
📥 Don’t forget to grab my Brand Video Cheat Sheet: brandmagnetic.com/cheatsheet

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Takeaways:
📌 Build your brand based on value and integrity, rather than following trends and fads.
📌 Segment and customize the customer journey using techniques such as thank you pages, Facebook groups, and email marketing.
📌 Incorporate your values and morals into the customer journey to differentiate your brand.
📌 To scale your business, increase the frequency and consistency of your organic strategies. Consistency and visibility are key in growing an audience.

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Chapters
00:00 Introduction to Kelly Roach
01:03 Conviction Marketing
04:26 The Importance of Sustainable Strategies
05:44 The Conviction Marketing Method
07:36 Segmenting and Customizing the Customer Journey
09:29 Differentiating Your Brand with Conviction
11:00 Segmentation and Customization in Email Marketing
12:38 Using Thank You Pages and Facebook Groups for Segmentation
13:08 Customizing Opt-ins for Different Needs
15:29 Bringing Values and Morals into the Customer Journey
21:20 The Importance of Consistency and Visibility
22:02 The Live Launch Method for Scaling Businesses
22:51 Starting with Organic Strategies
23:19 Combining Organic Strategies with Advertising
24:21 The Value of Content Marketing
25:16 Overview of the Live Launch Method
26:15 Differentiating the Live Launch Method
27:36 Service-First Mentality in Live Launches
28:11 Building Brand and Providing Value in Live Launches
29:05 The Importance of Brand Building
29:19 Balancing Immediate Sales and Long-Term Brand Building
30:11 Differentiating Live Launch from Other Launch Strategies
31:22 The Service-First Approach in Live Launches
32:25 Customizing Live Launches for Different Audiences
33:01 Attracting High-Level Entrepreneurs to Live Launches
34:10 Customizing the Live Launch Experience
35:22 Application Process and Sales Calls in Live Launches
36:02 Segmenting Content for Different Audiences
37:29 Connecting with Ke