If your brand story sounds like a slow walk through your childhood or your “why,” this episode will be your loving wake-up call.

In this deep-dive with Xue Bravo on the Life and Business podcast, I untangle the very real difference between a brand story and an origin story and why most people get it completely backward.

I’m breaking down how the right story, told the right way, collapses the trust timeline, shortens the sales cycle, and makes people say “yes” before you even get on the call.

Here’s what we cover:
📌 The 4 Trust Triggers™️ every buyer needs to feel before they buy from you
📌 Why your favorite personal story might be the worst one to lead with
📌 How one Brand Video booked a client 4 hours after launch—no follow-up, no funnel, no chase

If you’re ready to collapse the time between “stranger” and “sold,” this one’s for you.

🎥 Want to see Brand Videos in action? Check out: brandmagnetic.com/brandvideos

📥 Grab the Brand Video Cheat Sheet: brandmagnetic.com/cheatsheet

📲 DM me and say hi on IG! @brandmagnetic

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Takeaways:
📌 A brand video accelerates trust with your audience.
📌 Understanding your audience is crucial for effective storytelling.
📌 Your brand story should resonate with your audience's needs.
📌 The four trust triggers are essential for building connections.
📌 Brand videos serve as a forever asset in your business.
📌 It's important to differentiate between brand stories and origin stories.

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Chapters
00:00 Introduction to Brand Videos
03:03 Understanding Brand vs. Origin Stories
06:00 Building Trust Through Storytelling
08:59 Identifying Your Audience
11:49 The Four Trust Triggers
14:58 The Brand Video Accelerator Program
17:53 Creating Your Brand Video
22:08 Time Commitment and Execution
26:03 When to Create Your Brand Video
30:06 Living Life Well Thro