Starting a new law firm? In this episode of The Law Firm Growth Guys, the TruLaw Marketing team breaks down exactly what new law firm owners should do before hiring a legal marketing agency.

From setting up your social profiles and Google Business account to defining your law firm’s value proposition and getting your first reviews, Episode 3 is your step-by-step blueprint to building a digital foundation that sets your firm up for long-term success. Whether you're a solo attorney or launching a growing firm, this episode is packed with practical advice.

📌 Chapters
0:00 – Introduction
1:11 – Where to Start with Digital Marketing
1:24 – Step 1: Set Up Social Media Profiles
2:01 – Step 2: Set Up Google My Business
2:35 – Step 3: Get Reviews on Google
3:08 – Step 4: Take Team & Office Photos
3:42 – Step 5: Build a Consistent Brand Identity
4:24 – Step 6: Legal Directories (AVVO, Justia, Martindale, etc.)
5:03 – Which Social Platforms to Prioritize
6:12 – Using Aggregator Tools like SocialPilot
7:06 – Securing Consistent Usernames & Handles
8:33 – Why Google My Business Setup Matters
10:03 – What to Include in Your Google Business Profile
13:06 – How to Add the Right Photos to Your Profile
15:02 – Why Consistent Information is Critical
16:04 – How to Use Reviews to Rank Locally
17:55 – Review Cadence: The Real SEO Secret
20:01 – Responding to Reviews (Good or Bad)
22:59 – Writing a Strong Value Proposition
26:05 – Examples of Effective Value Propositions
30:00 – Professional Photos, Graphics & DIY Options
33:45 – The Truth About Legal Directories
36:00 – What to Include on Directory Profiles
38:39 – Full Recap of All Steps
39:40 – Get a Free Audit & Custom Marketing Plan
40:17 – Closing & Fun Fact

🎯 What You’ll Learn in This Episode:
The first 6 things every law firm should do before hiring a marketing agency
How to secure your brand across platforms & build local authority
What really matters in reviews and how to build trust online
Tips for managing social media even without posting daily
Why your value proposition defines everything from your bio to SEO
What to expect from legal directories & how to use them effectively

📞 Want to Jumpstart Your Law Firm's Growth?
We help law firms grow with proven, performance-based SEO & digital marketing strategies. If you're just starting—or looking to grow faster—let us help you get it right from day one.

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