In this episode of the WP Minute+ Podcast, Matt is joined by John Doherty, a seasoned entrepreneur who transitioned from running the SEO lead-generation agency Credo to launching and scaling a productized editing and content service, EditorNinja. John reflects on how burnout, shifting business economics, and a desire for more scalable operations led him to sell his agency and pursue a new venture focused on streamlined, high-volume content editing.

The conversation covers defining a productized service, navigating burnout, and embracing AI as a tool rather than a threat. John shares valuable lessons about aligning business models with personal goals, setting boundaries in client relationships, and strategically focusing on higher-value clients. EditorNinja, with its hybrid approach to human and AI-powered content production and editing, is positioned at the intersection of automation and quality. John believes it’s a key in the age of AI-saturated content.