There are plenty of playbooks for developing an M&A strategy, but the kind of strategy that's best for one SaaS company versus another is less clear. For example, should one only buy tech they can integrate behind the scenes, or should you add new products that stand alone? How far outside your product focus should you expand, especially when pre-IPO? People are an important element of M&A success, what is the best approach for people integration?

In this episode, Rob Gonzalez, co-founder and CMO of Salsify, a category-defining SaaS company that helps brands win the e-commerce game joins us to share how Salsify approaches their M&A. Drawing on experiences from four acquisitions, including one cross-border acquisition of Paris-based Alkemics, one can gain some great insight into what M&A should and should not be about, according to Rob.

In This Episode:
[1:20] Rob's background and past experiences
[5:30] Pairing M&A and growth strategy
[8:10] How to prioritize the core business in M&A
[12:00] Betting on the ecosystem vs. owning every piece of the puzzle
[17:30] The role of talent in M&A
[21:20} How to approach cross-border deals

Connect with Rob on LinkedIn
www.linkedin.com/in/robgonzalez/

Connect with Salsify on LinkedIn
www.linkedin.com/company/salsify/

Connect with In/organic Podcast on LinkedIn
www.linkedin.com/company/inorganic-podcast/

Follow the In/organic Blog
www.inorganicpodcast.co/

Learn more about Salsify
www.salsify.com/