*Japanese, English and Korean subtitles available. Please enjoy the video with subtitles switched on.

We’re introducing Usuki City in Oita Prefecture across two videos.

In the first video, we’ll be showing you Fundokin Shoyu Co.,Ltd. and Goto Seika.
(In the following video, you’ll see Kani Shoyu Kagiya, Liefde Cafe, Megumi Koubou, and Kabosu Kobo).

【Contents】
0:22 Fundokin Shoyu Co., Ltd.
0:33 About SDGs (Sustainable Development Goals)
3:38 Goto Seika
6:11 Usuki Senbei Making Experience

EXPLORE OITA JAPAN【The Official YouTube Channel for Oita Prefecture】
~ Ultimate Guide for Onsen Capital Prefecture Oita ~
We will showcase Oita’s unique tourism attractions for your next trip to Japan.
Please subscribe to our channel!
youtube.com/@ExploreOitaJapan/featured

Our hosts visited Fundokin Shoyu Co., Ltd. and Goto Seika, located in Usuki City, Oita Prefecture.

Usuki City was recognized as a UNESCO Creative City of Gastronomy in 2021 for the richness of its diverse and sustainable cuisine culture.
Many of the activities promoted by Usuki City align with SDGs*: Sustainable Development Goals, and lots of the businesses based in Usuki City, such as the 100-year-old-plus Fundokin Shoyu Co.,Ltd. and Goto Seika, are striving to achieve SDGs through their own unique initiatives.

*The Sustainable Development Goals (SDGs), were adopted by the United Nations in 2015 as a universal call to action to end poverty, protect the planet, and ensure that by 2030 all people enjoy peace and prosperity.

Fundokin Shoyu Co., Ltd. is a long-established soy sauce brewery in Usuki City, which is the prefecture’s largest soy sauce-producing region.*
The soy sauce brewery houses wooden brewing barrels recognized by the Guinness World Records as the largest of their kind in the world, which are used to make soy sauce in the traditional way.

They are crafted with wood sourced from Canada, and are better for the environment than stainless steel tanks, while also producing soy sauce with a rich fragrance and mellow flavor thanks to the insulation from outside temperatures through the fine, delicate wood grain.

Our hosts got to try tasting this soy sauce, which has the perfect balance of umami and sweetness, and enjoyed discovering the differences.

Goto Seika, which is celebrating its 103rd anniversary this year, makes confectionery from ingredients with deep roots in the region while incorporating SDGs.

Their most famous item is the Usuki Senbei, which is a cracker made with flour from Oita Prefecture, and a coating of local organic pressed ginger and sugar individually and painstakingly brushed on each cracker by hand using traditional methods.

Moreover, the pomace from the pressed ginger is used to make ginger powder or added to other confections, helping to eliminate food loss.

You can also tour the Goto Seika factory, and watch as the artisans roast the Usuki Senbei and apply the coating individually by hand, making you appreciate just how much effort is going into these creations.

They also hold an Usuki Senbei Making Experience. Your freshly-coated senbei will be put into a box for you to take home as a souvenir - or you can eat it straight away! (Reservation required).

We hope this video will inspire you to visit Usuki City to see how locals protect their traditional manufacturing methods while working towards a sustainable future.

------
JAPAN SDGs Action Platform▶︎www.mofa.go.jp/policy/oda/sdgs/index.html
Usuki Creative City of Gastronomy Promotion Council ▶︎gastronomy-usuki.com/en
Fundokin Shoyu Co.,Ltd.▶︎www.fundokin-english.com/companyinfo/
Goto Seika ▶︎usukisenbei.com/
大分県観光情報公式サイト / Discover Oita▶︎bit.ly/37fTNKx
テッパンおおいた / Teppan Oita▶︎bit.ly/2T4LtoU
Explore Oita▶︎bit.ly/2HjcFNJ
Weibo 日本大分县旅游局▶bit.ly/34XtXJB
大分縣觀光資訊官方網站▶bit.ly/2TmDELr
오이타현 관광정보 공식사이트▶bit.ly/357H0ag
Tourismoita Instagram▶︎bit.ly/347b6vg
Tourism OITA Facebook▶︎bit.ly/37hEn8w

#Oita　#Japan　#ExploreOitaJapan　#SDGs　#Soysauce　#Japanesesweet　#Factorytour　#Experience